PLANNING: STORYBOARD

 

PLANNING: CALL SHEET

 

PLANNING: CASTING

 

PLANNING: PROPS

PLANNING: SCP

 

PLANNING: SOCIAL ISSUES AND GROUPS

One of the main issues that our Trailer/Project faces is the great issue of members of the military struggling with integrating with normal society. Due to their lives being filled with constant conflict, a normal relaxed day can seem unnerving for these people. As well as this, there are those who do not wish to return from service, as they do not want to interact with the issue at home or feel that they don't want to return to normal. Our trailer will touch upon this. One of the Operative in our film will reveal that he has a family but also reveal his regret in not wanting to return to them. 

On top of this, our trailer will touch upon man insatiable fear of the unknown. How as a society we feel the need to know everything about everything. As well as, all creature discovered and held within our grasp. 

PLANNING: MY TARGET AUDIENCE

For the successful release of a piece of media, a distributor must understand who is going to enjoy the film and how they are going to get them to watch the film. To first visualise the audience that would be interested in watching our project, we created questionnaires and sent them out. These questionnaires asked participants questions on what they looked for in a film and other information. This information would go on to help us build an audience profile. 

Audience Questionaire

Favourite Genre(s):

How do you want a horror film to scare you:

Which Trailer is prefered:

Trailer One:

Trailer 2:

Gender:

Age:

PLANNING: INITAIL DEVELOPMENT

 Mind Map

Further Brainstorming

We looked further into current examples of Modern such as A Quiet Place and the short films produced by Evan Muir online. We looked at the codes and conventions used, we wanted to move away from the horror "tropes" that had oversaturated the market. Exessive violence and gore, as well as jump scares, were all features of modern horror that we wanted to avoid in order to make our project stand out.  

PLANNING: LOCATION RECCE

For our location, we wanted to find a setting that would work effectively with a genre of horror/thriller. Luckily Thomas Hutchinson, the Founder of Ignite Films, had a contact in the surveying industry. This contact would have access to a list of buildings not in use that we could use. As well as this, we looked at the infamous Hollywood Lodge in Epsom. We planned to look at as many locations we could during the half-term. We had a friend who lived nearby to the lodge and asked them if they could get us some photos. For the surveying contact, they generously sent us a file containing images of the locations. 

Location 1

Location 2

Hollywood Lodge

PLANNING: BACKGROUND RESEARCH

Our main inspiration to create a trailer for a Horror/Thriller film came from a YouTube channel under the name of Evan Royalty. Even Muir, the channel's own, creates short films with the production company Retro Digital. His short films are inspired/based on the SCP Foundation. A public and online forum, in which members create 'anomalies' for this made-up Foundation to have in their possession. These anomalies range from comic horrors to a harmless teddy bear. The main purpose of the SCP there is no limit on what an 'anomaly' can be. Evan has created two short films and is currently in the production of his third. For our project, we plan to recreate a similar product as Evan's films. 

Evan Muir

SCP: Overlord is Evan's latest short film that is currently in production. What we all agreed that we liked in this trailer was the tense atmosphere that is created from the hard soundscape and dark colour grading. As well as this, it features the military theme that we are also wanting to create and gives us guidance on how to using this theme effectively in a trailer. 

SCP: Dollhouse is our main inspiration for our production, as it is Evan's first short film made with a production company. Before this Evan would use the help of friends and animation software to make his short films. Here he was able to use the budget and man-power of a production company to make his film. It has the military and horror theme that is to be expected of the SCP universe. Here the main threat is not shown to the audience it is only teased.  

RESEARCH: WHO IS THE TARGET AUDIENCE?

TASK 1

Each film must go through a process where the distributors find out about who the film will engage with and how to engage that audience. These are the selling points of the film, they are compared to age, gender, lifestyle and activities of an audience.

TASK 2   

    

Kezia Williams from eOne, explains that it is important for a distributor to understand their target audience so a film can be marketed correctly. The distributor must understand what motivates the audience, what their interests are, and the driving factors for them going to the cinema is. 

A distributor will often start by looking at data collected from 'comparable films', which are films that have been released and are akin to the film being marketed. Using the information gathered from the 'comparable film' a previous audience is identified. 

    

Distributors will also analyse demographic data for films, to find information on the intricacies of the target audience. For this data, the gender gap for the film can be distinguished, as well as the involvement of multiple audience types. On top of this, distributors will analyse which would be the best cinema chains to display the film. 

TASK  3

    

Using what I have learnt from listen to Kezia Williams and Chris Besseling, I have complete task 3 on FDA website. In which, you fill in a table and present what you believe to the target audience from five different films. 

TASK 4

Using what I had Learnt from Kezia and Chris, I completed task 4. Where you outline the various ways you would market the specific film.