FILM POSTER
POSTER RESEARCH - TAGLINE
The Tagline I made for my promo pack: "What's in your shadow?". I chose this tagline as it creates a connection with the audience as it directly speaks to them. As well as this it teases conflict and a mystery, drawing the audience to watch the film.
I looked at existing posters to draw ideas from to use on my own. For this research I was primarily looking at the use of a tagline to engage the audience and give them a sense of the film without revealing too much.
One that stood out greatly to me was the tagline used by "Dawn of the Dead": "When there's no more room in HELL the dead will walk the EARTH". This conveys the theme that this film is a zombie horror film and that death will be a strong theme of the film. The Tagline is also used effectively with the other features of the poster. It is emphasized by the pale face staring down the audience with the blood splatter across its face, reinforcing the zombie theme that the tagline was suggesting.
Split's tagline appears understated due to its small size but the white text contrasts with the black silhouette, making it stand out. "Kevin has 23 distinct personalities. The 24th is about to be unleashed", this teases conflict and the build-up to a big reveal. Drawing in the audience to find out what will happen. This also complements the imagery used in the poster, the people climbing out of the head of the silhouette tells the audience that the film main character is someone with split personalities.
Interstellar does steer away from our main themes of SyFy-horror/thriller but the tagline is used to great effect, teasing something bigger and an adventure is going to happen. "Mankind was born on Earth. It was never meant to die here", this teases the idea that humanity will be traversing the stars and makes the audience wonder what will happen. Drawing them to the film.
Joker's tagline evokes a connection with the audience by telling them directly to "Put on a happy face". This cements a connection between the audience and the character, they now understand that the main character is being forced to "put on a happy face". The audience may relate to the character, many time people have had to cover up how they truly feel and may want to see the main character win. But this also presents a conflict with the audience, as they would most likely know the Joker as a villain, and here the villain is being portrayed as someone who is downtrodden. Giving an incentive to watch.
THE MARTIAN: Excellent. You write particularly well on the ways in which both the tagline (Bring him home) and the close-up framing of the astronaut create a powerful bond with the audience, drawing them into the drama. Thoughtful observations on lighting, colour and composition. A clear grasp of genre conventions.
ReplyDelete1917: Solid understanding shown of how the visual codes and framing are effective in attracting and addressing audiences, in particular, the symbolic lighting and dramatic use of colour.
ReplyDeleteBLACK K KLANSMAN: an assured analysis of how the central controversy in the film - the infiltration of the racist KKK by a black man - is delivered in the visual codes of the poster. Clear understanding of poster genre conventions.
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