RESEARCH: WHO IS THE TARGET AUDIENCE?

TASK 1

Each film must go through a process where the distributors find out about who the film will engage with and how to engage that audience. These are the selling points of the film, they are compared to age, gender, lifestyle and activities of an audience.

TASK 2   

    

Kezia Williams from eOne, explains that it is important for a distributor to understand their target audience so a film can be marketed correctly. The distributor must understand what motivates the audience, what their interests are, and the driving factors for them going to the cinema is. 

A distributor will often start by looking at data collected from 'comparable films', which are films that have been released and are akin to the film being marketed. Using the information gathered from the 'comparable film' a previous audience is identified. 

    

Distributors will also analyse demographic data for films, to find information on the intricacies of the target audience. For this data, the gender gap for the film can be distinguished, as well as the involvement of multiple audience types. On top of this, distributors will analyse which would be the best cinema chains to display the film. 

TASK  3

    

Using what I have learnt from listen to Kezia Williams and Chris Besseling, I have complete task 3 on FDA website. In which, you fill in a table and present what you believe to the target audience from five different films. 

TASK 4

Using what I had Learnt from Kezia and Chris, I completed task 4. Where you outline the various ways you would market the specific film.